Happy New Year from Coney Island, Brooklyn where the Polar Bear Club, (and anyone brave enough) kicked off the New Year with the annual plunge into the cold Atlantic. My family and I stayed dry but sometimes it’s best to get in over your head to have some fun! Wishing you an adventurous 2023! 🎉🥳 | Sari Schorr

The best way to start the New Year. Coney Island Polar Plunge 2024. | NEWYORKNICO

❄️🥶🐻‍❄️ Would you join the New Year’s Day 2024 Coney Island Polar Bear Plunge???🎉SAVE THIS: the party kicks off on the boardwalk at 10am on Jan 1st, and the 121st annual plunge is from 11am to 2pmTag anyone you think is brave enough 😂 …and let me know if you’re taking the plunge!!!#nychotspot #coneyislandbeach #coneyislandboardwalk #polarbearplunge #thingstodoinnyc | VIVERE NEW YORK

Spotted the rare Cali polar bear swimming in the bay! It seemed like a friendly bear. 😉 #swimming #waterdog #doglover #doglife | Coconut Rice Bear