Stop using the color RED on your website. Colors affect purchases. People associate the color red with stop. Such as a stop light or a stop sign. And when people use that color for their call to action buttons, we typically see conversion rates drop by 8 to 13%. Instead, here are some other colors to try. Yellow – the color is optimistic and youthful. Typically used to grab the attention of a window shopper. Blue – creates a sensation of trust and security. Often used by banks and businesses. Gr