Depending on the medium, message, and audience, you may choose to use the university logo or a unit logo. In addition to our logos, unit logo shortcuts allow campus entities to informally communicate their name and affiliation with the university in some instances.

The university logo is the official mark of the University of Tennessee, Knoxville. Unit logos and unit shortcuts allow individual colleges, departments, centers, institutes, and administrative offices to identify themselves and their affiliation with the university.

The official seal of the University of Tennessee features images of an open book, globe, sextant, gear, and laurels. The words “agriculture” and “commerce,” and images of a plow and riverboat, are elements of the seal of the State of Tennessee.

Registered student organizations may either create their own unique logos or request an official logo. Student leaders or faculty advisors may request an official logo from the Office of Communications and Marketing.

There’s no denying that we are distinctive. We are the one and only Volunteers, and our blood runs a very particular shade of orange. Though these are two very big parts of our brand, there are other ways to show that you are a part of UT.

The left-aligned university logo should appear in the upper left of all webpages and must link to www.utk.edu. This logo may not be altered or modified in any way (e.g., by adding unit identification).

Simply put, our brand is our institution’s reputation. It is how we present ourselves and how we are perceived by others. Every member of our campus community plays a role in advancing our reputation.

Tennessee Orange is the most recognizable component of our brand and is key in making us stand out from the crowd. White and Smokey are also primary colors and should be used to …

Use striking on-brand graphics and large, bold text to share your message. If you need to include your departmental logo, use the shortcut. Please don’t use your social media icon for anything but social media. Design with accessibility in mind. Digital signs should be readable quickly, at a distance, and from many angles.

Typography is a powerful brand tool that plays a significant role in shaping and bringing consistency to the overall brand identity.