Depending on the medium, message, and audience, you may choose to use the university logo or a unit logo. In addition to our logos, unit logo shortcuts allow campus entities to informally …

The university logo is the official mark of the University of Tennessee, Knoxville. Unit logos and unit shortcuts allow individual colleges, departments, centers, institutes, and administrative …

The official seal of the University of Tennessee features images of an open book, globe, sextant, gear, and laurels. The words “agriculture” and “commerce,” and images of a plow and …

Registered student organizations may either create their own unique logos or request an official logo. Student leaders or faculty advisors may request an official logo from the Office of …

There’s no denying that we are distinctive. We are the one and only Volunteers, and our blood runs a very particular shade of orange. Though these are two very big parts of our brand, there …

The left-aligned university logo should appear in the upper left of all webpages and must link to www.utk.edu. This logo may not be altered or modified in any way (e.g., by adding unit …

Simply put, our brand is our institution’s reputation. It is how we present ourselves and how we are perceived by others. Every member of our campus community plays a role in advancing …

Tennessee Orange is the most recognizable component of our brand and is key in making us stand out from the crowd. White and Smokey are also primary colors and should be used to …

Use striking on-brand graphics and large, bold text to share your message. If you need to include your departmental logo, use the shortcut. Please don’t use your social media icon for anything …

Typography is a powerful brand tool that plays a significant role in shaping and bringing consistency to the overall brand identity.