Explore the evolving world of SEO: Understand why a career in SEO is rewarding and how it can set you up for long-term success in digital marketing. Get familiar with key updates in Google's algorithms and learn practical tips for assessing traffic drops and avoiding penalties.

Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

Coursera’s SEO courses are designed for learners at all levels of expertise: Beginners: No prior experience is necessary. Introductory courses cover the basics of SEO, including how search engines work and fundamental optimization strategies.

Explore the evolving world of SEO: Understand why a career in SEO is rewarding and how it can set you up for long-term success in digital marketing. Get familiar with key updates in Google's algorithms and learn practical tips for assessing traffic drops and avoiding penalties.

2024年10月23日 · Explore what search engine optimization, or SEO, is and why it needs to be part of your digital marketing plan. Plus, learn what an SEO certification is and how it can help you.

2025年1月6日 · HubSpot SEO Certification What you’ll learn: how to evaluate and improve your site’s SEO, build backlinks to increase your site’s visibility, use insights from keyword research Course format: 8 lessons, 26 videos, 5 quizzes

Dive into SEO, its advantages, barriers, and types, and enhance your digital marketing strategies. Industry experts will guide you with hands-on activities and examples that simulate common SEO tasks, helping you build your skills and prepare for the job market.

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

2025年1月6日 · Learn what an SEO specialist is, the roles and responsibilities of the job, and what skills you’ll need to start an exciting career in SEO.

The Google Digital Marketing & E-commerce Certificate features practical training and hands-on activities to help you leverage AI for marketing. Learn how to use AI to develop a marketing strategy and conduct market research directly from Google experts.