品牌识别系统(Brand Identity System,BIS) 对每一品牌，设计者都会列出许多消费者符号，再从每一组中选出恰当的将意思相近的列在一起，再从每一组中选出一个最能代表这组意思的，然后开始分类。

What is a Brand Identity System? A Brand Identity System is defined as a collection of elements which work together to create unified, consistent and flexible brand assets that communicate the brand value to the target audience effectively.

2017年9月7日 · 品牌识别在英文中有两种表示方法：一种为Brand identity；另一种为Brand identification。 这两种不同的表示方法形象地反映了关于“品牌识别”概念最基本的争论——品牌识别是品牌的一种本质属性还是具体动作行为。 现在先来看一下 艾克 对品牌识别的定义：品牌识别是品牌战略者们希望通过创造和保持的能引起人们对品牌美好印象的联想物。

2020年1月1日 · Based on the well-established brand identity models such as The Brand Identity System (D.A. Aaker, USA), The Brand Identity Prism (J.-N. Kapferer France), L. De Chernatoni’s model (UK),...

2025年1月16日 · Discover brand design systems for a unified brand identity. Learn about key components, benefits, and creation processes for impactful branding strategies.

2024年11月1日 · Creating a brand identity system involves defining the brand's identity and values, designing the visual elements, establishing guidelines for their use, and continuously reviewing and refining the strategy. This process requires strategic thinking, creativity, and a deep understanding of the brand and its target audience.

品牌識別系統（Brand Identity System）是一組協調一致的視覺和文字元素，這些元素共同定義並表達一個品牌的特性、價值和個性。 這個系統不僅僅是品牌的“外觀”或“標誌”，它還包括品牌如何與其受眾交流和互動的方式，等同是品牌人格的使用說明書。 以下是品牌識別系統的關鍵組成部分： 標誌是品牌識別中最重要的元素之一，它是品牌形象的視覺代表。 一個有效的標誌應該獨特、識別度高，並能夠在不同的媒介和尺寸下保持其效果。 色彩在傳達品牌情感和價值觀方面起 …

2023年10月2日 · A brand identity system is the cohesive visual, verbal, and emotional framework that defines a brand’s essence. It encapsulates the brand’s values, personality, and unique attributes, serving as the cornerstone of its public image.

2024年9月10日 · What Is a Brand Identity System? A brand identity system (BIS) is more than a set of colors, fonts, and logos. It’s a comprehensive blueprint that harmonizes the visual and verbal components of your brand. Think of it as your brand’s playbook—a set of rules that everyone follows to keep your brand cohesive.

2022年5月11日 · A visual identity system is a guide that demonstrates the full visual experience of a brand including color, texture, photography, videography, and type, and more. The goal of a visual identity system is to communicate the brand clearly to internal design stakeholders so that they can consistently communicate the brand to external audiences.