Artificial intelligence in marketing: Systematic review and …
2021年4月1日 · However, a systematic literature review can highlight the importance of artificial intelligence (AI) in marketing and chart future research directions. The present study aims to offer a comprehensive review of AI in marketing using bibliometric, conceptual and intellectual network analysis of extant literature published between 1982 and 2020.
Full article: Artificial intelligence in marketing: exploring current ...
2024年5月2日 · The bibliometric analysis findings depicted six emerging clusters of artificial intelligence in marketing research, namely psychosocial dynamic, artificial intelligence-enhanced market dynamic strategies, artificial intelligence for consumer services, artificial intelligence for decision-making, artificial intelligence for value transformation ...
AI in Digital Marketing — The Complete Guide - HubSpot Blog
2023年5月10日 · AI in digital marketing is the use of artificial intelligence to plan, execute, or optimize a company’s marketing efforts. AI marketing aims to improve the company’s marketing performance, efficiency, and cost savings. Discover the key to unlocking unparalleled productivity with this ultimate guide to revolutionizing your workflow. And More!
The Application of Artificial Intelligence in Marketing: A ...
2 天之前 · J. K. Hentzen, A. O. I. Hoffmann, R. Dolan and E. Pala, "Artificial intelligence in customer-facing financial services: a systematic literature review and agenda for future research," International Journal of Bank Marketing, ahead-of-print, 2021.
A Study on Artificial Intelligence in Marketing - ResearchGate
2023年6月20日 · Artificial Intelligence in Marketing is a rapidly emerging field that is transforming the way businesses approach their marketing strategies. It involves the use of...
AI-powered marketing: What, where, and how? - ScienceDirect
2024年8月1日 · AI technologies have empowered marketers with advanced tools and insights, fostering unparalleled efficiency, personalization, and strategic campaign decision-making. Despite these advancements, the scholarly focus on …
(PDF) Artificial Intelligence in Marketing: Literature Review and ...
2024年1月1日 · Practitioners worldwide are actively seeking the most suitable AI solutions for their marketing functions. Therefore, this systematic literature review underscores the significance of AI in...
Artificial Intelligence in Marketing: Two Decades Review
2024年9月16日 · Advancements in big data analytics, IoT, and artificial intelligence (AI) have significantly transformed marketing practices and consumer behavior. AI offers promising opportunities for marketing practice and research. However, marketers need a holistic understanding of AI and its influence on consumers.
Generative artificial intelligence in marketing: Applications ...
2024年4月1日 · Generative artificial intelligence (GAI) has been emerging as a major force to trigger a truly enterprise-wide adoption of AI (Dwivedi et al., 2023a, Dwivedi et al., 2023b, Kshetri, 2023a). GAI denotes a category of AI systems capable of creating apparently new content through text, images, or other forms of media (Susarla et al., 2023).
(PDF) The use of artificial intelligence in marketing strategies ...
2024年5月3日 · The findings reveal that AI significantly streamlines marketing operations, fosters highly personalized marketing strategies, and enhances the accuracy of forecasting market trends and...
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