Discover the history of adidas logos and the purpose behind each design evolution, from 1949 until today. A brand’s logo is a central piece of its identity—and the adidas logos are no exception, with a history as dynamic as the brand itself.

Some consider the original Adidas logo to be the Dassler shoe company emblem first introduced in 1924. Others say the official Adidas logo first arrived in 1949, when the brand adopted its new name.

2024年12月17日 · Like its slogans, the Adidas logo has developed a global brand identity in the 75 years of its existence. However, the logo that we see today was not always the same. It has gone through several design modifications depending on brand and industry requirements through 7 decades.

2023年1月30日 · Adidas' first logo was created by the company's founders, Adolf "Adi" Dassler and Rudolf “Rudi” Dassler. The logo, which features a bird carrying a sneaker, was inspired by the Dassler family crest, symbolizing the challenges that athletes face and conquer.

2024年12月11日 · The Adidas logo was first changed in 1949, where “Dassler” was replaced by “Adolf Dassler” along with the words “Adidas” and “sportschuhe” in the lower part of the logo. Unexpectedly, the story of Adidas’ final adoption of the three stripes starts in Finland.

The Adidas logo has evolved since its creation to the current mark that we all recognize instantly. See how Adidas changed it’s logo, while keeping 4 versions to represent the various brand lines today.

2023年4月12日 · Adidas' logo history started in the 1920s in Germany. It all started with two Dassler Brothers who later split, leading to the formation of Puma and Adidas.

2023年10月13日 · Does the Adidas logo today look the same today as it did originally? The Adidas logos we recognize today are very different indeed from the very first 1949 logo. The original Adidas logo featured many more symbols and design elements when it was first created under the name Dassler.

2024年4月26日 · In 1950, Adidas introduced a new logo as part of its focus on athletic footwear. Under the direction of Adolf Dassler, the founder, the first Adidas logo featured a sports shoe with spikes.

2019年7月29日 · Adidas Logo history. The Adidas logo is a single factor that has benefited the company all along its path to the top. Ask anybody you know if she is familiar with the Adidas logo, and probably 9 in 10 will say they can tell it apart every time they visit a sportswear store.