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2024年12月23日 · Compared to the outlook entering 2024, the sentiment is decidedly brighter. Half of respondents said 2025 feels much more active. This marks a shift from earlier in the year when economic uncertainty and the lead-up to the election created bottlenecks, ghosting and stalled opportunities, said Simone Oppenheimer Mandel, co-founder of NBZ Partner, a growth consultancy for the marketing industry.

2025年1月21日 · Campaign has revealed the 2025 Agency of the Year shortlist for the U.S. The agencies and individuals on this list have demonstrated breakthrough storytelling, memorable creative and media effectiveness across a variety of categories, including creative, media, innovation, PR and leadership.

Sundance Film Festival’s first ‘Creator Day’ signals influencer migration into traditional entertainment conversations. The BrandStorytelling event will discuss influencers’ transitions from small screens to big screens.

2 天之前 · Consumer choice is determined by so much more than just brand advertising today, and as people’s communication preferences evolve, brands also need to adapt. Social media has kicked open the doors for customers to make their voices heard like never before – something that presents both a ...

Campaign is dedicated to celebrating creative excellence across the communications industry while putting creativity firmly in a business context. Campaign US captures the evolution of professional creative services, with a particular focus on the United States. We serve as a resource to creative ...

Join the Campaign community and read about brand campaigns, key moves in ad agencies and the latest thinking from international creative thought leaders.

2024年12月26日 · Campaign US takes a look back at our podcast conversations throughout 2024, including conversations with Dow Jones and Wall Street Journal CMO Sherry Weiss, AKQA president Tesa Aragones and Annex88 CCO Andre Gray.

2024年1月16日 · Campaign US has rebranded its subscription offering with two tiers: The Information and The Knowledge. Subscribers to The Information will receive unlimited access to content on campaignlive.com, including news, features and opinion pieces covering the global and local advertising and marketing landscape, as well as daily and weekly newsletters and awards shortlists.