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Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

2020年6月30日 · The Rubicon Project and Telaria brands are no more. The two exchanges, which merged in December, have picked a new name to go to market with together: Magnite. “It felt descriptive of the brand mission,” said Magnite CEO Michael Barrett.

2024年10月22日 · CAPI: More than just a cookie crisis. CAPI has never been just a solution to prepare for the deprecation of third-party cookies. Meta introduced CAPI back in 2020 not just because of cookie deprecation but also in response to …

2024年12月2日 · 1. Bold technology strategy. Publicis’ technology strategy has been a major factor in its success. Publicis bought Epsilon for $4.4 billion in 2019, relying on it to unify all client data across first-, second- and third-party sources.

Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

2024年11月21日 · Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall media buys.

Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

2024年10月28日 · The creative ad tech market is consolidating, said Nikhil Lai, senior analyst at Forrester. In other words, there’s increasingly higher demand for vendors that can address the entire production cycle, “from building ads all the way to optimizing them.”

2024年11月20日 · And now, with cookie deprecation and signal loss underway, the audience-first approach is more tenuous than ever. The primary beneficiaries of the audience-first model have not been advertisers or publishers but rather a few monopolistic tech companies.