JLR is a house of distinct, global brands that embrace our modernist design philosophy and are emotionally compelling and unique. We've proudly created icons and a rich heritage spanning decades. Now is the moment we create the next chapter in our future.

Gaydon, UK, 1 June 2023: Jaguar Land Rover has unveiled its new corporate identity today, as part of its move to a House of Brands organisation. The new brand identity aspires to remove ambiguity and bring to the fore the unique DNA of each of JLR’s brands ‑ Range Rover, Defender, Discovery and Jaguar – as well as accelerate the delivery ...

英国豪华汽车制造商捷豹路虎正式发布焕新设计的企业标识——“jlr”。 相较于Jaguar Land Rover，新标识融合了优雅和现代感的视觉元素，彰显企业前瞻理念，与新现代豪华主义的发展愿景相得益彰。

2023年6月1日 · Jaguar Land Rover's all-out reinvention gathers pace as it reveals the new logo for its new official name: JLR. It is a simple motif in line with the minimalist styling ethos of JLR's...

Jaguar Land Rover has always been a symbol of British automotive prowess. It has its headquarters in Whitley, Coventry, UK, and its main activities revolve around the design, development, manufacture, and sale of vehicles bearing the Jaguar and Land Rover marques. Throughout its existence, JLR has witnessed significant investment and expansion.

Jaguar Land Rover has unveiled its new corporate identity today, as part of its move to a House of Brands organisation.

Jaguar Land Rover Automotive PLC Registered office: Abbey Road, Whitley, Coventry, CV3 4LF Registered in England No.: 6477691 Jaguar Land Rover is part of Tata Motors.

2023年6月4日 · 塔塔集团旗下的英国品牌JLR，也就是过去的Jaguar Land Rover，2023上半年正式宣布其全新的企业识别。 创立新的企业识别是为了突显出 JLR 各品牌的独特基因，让 Range Rover、Defender、Discovery 和 Jaguar，以「House of Brands」策略，并加速实现集团成为「以现代奢华为傲的 ...

2023年6月2日 · Jaguar Land Rover has revealed its new corporate identity wherein the brand has been rebranded to JLR. So, as of June 1, the UK-based automaker is officially called JLR.

The JLR Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability ...