How To Write A Website Structure That Works. When you spend thousands of hours writing website specifications, you tend to notice a certain pattern. You can clearly see what works and what doesn’t.

In theory, it should be uncomplicated to produce scannable, simple, easy-to-read web copy. The reality: writing web content is rarely a simple task. Web content needs to be accessible to anyone who ...

After all, one of the Web’s greatest strengths is its capacity for limitless corrections, revisions, and updates. But good writing — online or off — involves much more than fixing typos or ...

Using best practices for writing for the web will result in: Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search ...

The bad news is you are the one who has been tasked with writing a website brief to kick off the process. Suddenly, it isn’t at all obvious how and where to begin. If you’re like many of my ...

Writing marketing copy for the web is not the same as writing in other contexts. Web writing requires a unique approach because the audience is very different: they have short attention spans, ...

How do these two ideas tie together for practical journalists writing for the web? Well, let me get slightly verbose. Bells and whistles impress techies, but readers want sites that are ...

How to Write a Website Analysis. Even companies that do not engage in ecommerce benefit from an effective website since customers often find businesses through Internet searching.

Write about things they care about. Most would say that’s brain-dead obvious. Yet, it seems 90% of websites miss the mark completely. The problem: self-absorbed web content. The cause ...

Sometimes it’s difficult to know where to start, what to focus on or leave out, or how 'creative' to get with your writing. Allow some of the BBC News website’s most experienced writers and ...