Recent surveys show that Americans, on average, think that spending on foreign aid makes up 31% of the federal budget, and they think that it should be reduced to about ...

Your customers can be tightwads or spendthrifts, and your products may be oriented to one or the other. If you sell moderately priced, long-lasting apparel, you’ll appeal to tightwads.

He and his colleagues have since been able to observe the expected patterns of pain in the brains of tightwads and spendthrifts in fMRI experiments involving shopping tasks. It turns out ...