Marketers are positive about the role of retail media in their media plans; however, some signals suggest the channel is suffering a few growing pains that need to be addressed. As the retail media ...

Brand extension, umbrella branding, and acquisition give firms an increasingly complex portfolio of brands. This study shows how firms deploy them. After examining the brands of major grocery products ...

Google’s search business has contributed an average of 1.3 percentage points to annual global ad spend growth over the last decade, WARC Media’s latest global ad spend forecast reveals. However, that ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for ...

Josh Bullmore, chief strategy officer at Leo Burnett and Rachel Mercer, former CXO at Proto and former head of strategy at R/GA join WARC's Lena Roland to discuss the JWT's Planning Guide's continuing ...

Positive brand equity drives sales, increases profit-margin per customer, builds loyalty, and grows market share. According to 2024 GWI data, there is a clear motivation from shoppers to wait for ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Post pandemic, consumers have returned to dine-in restaurants, resulting in fewer transactions and active users. To court users back to GrabFood, we realised that the way in was to win foodies and ...

With the home Internet category at peak penetration and competitors flooding the market with promotions, Time struggled for attention by refusing to engage in price wars. Instead, Time adopted a ...

As competitors bottomed-out prices and flooded with promotions, Time struggled to get attention. Instead, Time adopted a counter-category approach and boldly chose to reclaim tech leadership by ...

Heinz is a household name across the globe. However, the brand faces a different market in China. The penetration rate of the ketchup category is 35.8% [1], which means many Chinese consumers don't ...

This article approaches content marketing on Xiaohongshu (or Rednote) with advice to prioritise UGC over PUGC and then BGC, particularly for brands entering the Chinese market. As consumers demand ...