Macro-influencers boast large followings, typically ranging from 100,000 to several million. Their vast audience allows brands to achieve broad exposure and increased visibility. For campaigns focused ...

Philips collaborates with Google Cloud to modernize its asset management, using AI to enhance visual consistency and streamline processes for marketing campaigns. Acing the Science of Marketing ...

When planning an event, it's essential to map out a clear schedule. This schedule should outline what will happen, including talks, workshops, and activities. This ensures everything runs smoothly and ...

Airbnb has appointed Rebecca Van Dyck as its new chief marketing officer, filling a position that has been vacant since 2018. Acing the Science of Marketing Technologies. TalkCMO is a digital platform ...

AllGear Digital announces Teton Gravity Research's integration into its AGD+ network, enhancing outdoor advertising reach and engagement with action sports audiences. Acing the Science of Marketing ...

When a customer visits your website, it doesn't necessarily mean you've secured their business. Brands must build a relationship with prospective customers. A good lead magnet can lure in potential ...

Pacvue integrates TikTok Shop and Shop Ads into its SaaS platform to help brands manage TikTok Shop operations and advertising from a single interface Acing the Science of Marketing Technologies.

Customer confidence in the car market is falling, especially in Electric Vehicles (EVs). With price cutting in a bid to boost sales & second-hand values plummeting, consumers are just not buying into ...

remIn a 2021 report, How to solve a new equation in the future of work, Accenture established that location agnostic, a productive and happy workforce directly delivers better bottom lines. According ...

Pacvue integrates TikTok Shop and Shop Ads into its SaaS platform to help brands manage TikTok Shop operations and advertising from a single interface Acing the Science of Marketing Technologies.

With the rise of e-commerce, retailers have been presented with new opportunities to monetize their digital presence. One such opportunity is retail media networks. These allow brands to advertise ...

Adverity, the leading data platform for marketing and analytics teams, is pleased to announce the appointment of Lee McCance as Chief Product Officer (CPO). Acing the Science of Marketing Technologies ...