Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...

As the deadline returns to decide on TikTok’s US fate, brands and analysts discuss the new social media landscape and what a ...

Almost two-thirds of 2025 Career & Salary Survey respondents - and nearly three quarters of CMOs - believe marketing strategy ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

What was the biggest marketing story of last year? The thing that got the industry talking more than any other? The brand ...

Some 85% of people who engaged with Lego’s recent F1 partnership were new to the brand, explains strategy boss Claire Miller.

Managing director Rawdon Glover claims the brand “could never have” expected the scale of response it received upon launching ...

Global head of advertising business marketing Bridget Evans discusses B2B and B2C synergies and the route to securing ...

Unsurprisingly, considering the importance of video on social platforms, more than half of brands (57%) are increasing their ...

Dishoom is known for two things: fabulous food and its matka game of chance. More than a mere PR trick, this offer is ...

Nokia has very high awareness but customers are no longer familiar with what the brand does after shifting its focus from B2C ...

Just under half of marketing leaders (43%) see C-suite influence as crucial, compared with just 23% of what the WFA describes ...