Traditional traffic metrics are failing publishers as platform algorithms create unpredictable revenue swings. Leading publishers are shifting from “empty reach” to engaged audiences that deliver ...

GPT, called Democracy.AI, which allows them to dive into local government affairs and produce fresh, relevant stories.

Dow Jones Risk Journal is designed to be an ally for risk professionals, curating the key insights they need on evolving ...

INMA today launched an AI-driven answer engine that draws on the organisation’s extensive and proprietary content library, becoming the first press association to create such a product. Nearly 90% of ...

In association with Anandabazar Patrika and The Telegraph, Maaza launched the successful Maaza Grand Pujo Parikrama and ...

For the five-year anniversary of the Schoharie limo crash, Times Union developed a podcast called Catastrophic Failure that ...

To appeal to younger audiences, Bremer Tageszeitungen AG/Weser-Kurier launched an initiative offering more than 700 young ...

During this week’s Webinar, Village Media CEO Jeff Elgie will discuss how the company is increasing its footprint in today’s ...

“INMA Knows” is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members Yes, we realize "young readers" takes in quite ...

At the Product & Tech Seminar at INMA’s World Congress last month, Varun Shetty made a fairly compelling case that for ...