When it comes to digital fluency, one generation trumps all others: Gen Z. To understand the group’s expectations of the internet, the Center for Generational Kinetics and WP Engine conducted its ...

Eighty-two percent of consumers make purchase decisions with purpose in mind. That’s according to a new report from Razorfish and Vice Media Group. “The Truth, Myths and Nuances Behind Purpose” aims ...

Global metaverse revenue opportunities on things like live events, ads, social commerce and hardware are projected to reach over $1 trillion according to JPMorgan, and $800 billion according to ...

During the 194th episode of “Marketing Today” I interview Kevin Frisch, who was recently the CMO of Wag and before that the head of performance marketing and CRM for Uber. Before Uber, Frisch served ...

Coupled with coronavirus induced self-quarantines, nationwide closures of bars, restaurants and public venues have inevitably led to an uptick in social media consumption, particularly on Instagram ...

This week, we’re delving into the world of young consumers, slightly older consumers, programmatic ad spend and a whole lot of gamers across the board. Reaching what will be the largest generation of ...

When a 166-year-old iconic apparel and accessories brand enters the metaverse with a splash worthy of New York Fashion Week, it’s a signal that fashion may be shifting towards virtual commerce.

This week in social media news, Google’s top search engineer admits the company can’t convince nearly half of Gen Z that it is good at its main value prop—search. Gen Z, famed for its trust issues ...

Marketers are ready to tackle the new year, as evidenced by a new CMO Council report in which 65 percent of marketers say they plan to increase marketing spend through 2021. Just 10 percent will ...

Final Fantasy Brave Exvius, the first free-to-play game in the Final Fantasy franchise to be built from the ground up for mobile devices, finished a rather unexpected promotion last week. Popular ...

Video games bring entertainment to all, from grandpa playing video poker on his phone to a teenager on her Xbox. Sixty-seven percent of US households own a device that is used to play video games, ...

An eco-aware lifestyle is an ideal that over 60 percent of Gen Z reported that they adhere to as a rule, per a recent survey of 16,000 Gen Z consumers, and it’s driving their purchasing decisions, ...