Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior.

Customer experience news, information, and how-to guides. Learn how marketers are focusing on building great CX and Customer Experiences.

To lead and shape marketing technology strategies, marketers must master six core competencies. You can read about the first one, generalized system understanding, here. Today we’re looking at martech ...

Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty.

Why marketers need generalized system understanding Holistic views of marketing technology and data flow enhance marketing processes and customer engagement.

How cognitive biases shape email engagement Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action.

A martech center of excellence (COE) is about more than just building a team; it’s about creating a hub of innovation within your digital marketing efforts. Whether your team is in-house, outsourced ...

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which ...

Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one.

A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively.