It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

In a digital world that treats precision as a virtue, attribution reminds us that understanding is a higher one. It’s a call ...

Tension: We assume automation will deepen connections, but it often reduces human nuance. Noise: “Best practices” for process ...

In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

Big data shines a light across the expanse, showing the outlines of behavior. Small data shines inward, capturing moments of ...

McDonald’s no longer tests social in a corner; it builds coffee into its digital spine. By the close of 2024, the chain ...