资讯

Nestlé is looking to scale the technology for brands such as Purina, Nescafé Dolce Gusto and Nespresso across its e-commerce and digital media channels.
3 ways AI can break down silos and pave the way to sustainable growth. Connect with the CGT business and technology community.
While many shoppers are seeking out ooey gooey indulgence, others still are looking for a permissible indulgence or a snack or treat that they can feel good about eating. As Acosta Group’s Kathy Risch ...
Learn how brands can navigate the volatility by following a playbook that mixes old-school relationship building with cutting-edge technology. Cait Will, chief revenue officer for Repsly, shares ...
Out of these efforts, Kellanova has developed a new, more dynamic and precise approach of connecting to fluid consumers. It includes using more targeted audience modeling that is grounded in real-time ...
This AI system will learn over time, refining its accuracy and intelligently aligning the demand and supply sides of the business. During a recent CGT webinar, Samantha Mitchell, chief digital officer ...
Allison detailed how Tractor Supply is developing agentic AI models to explore automating some manual organizational processes, such as help desk calls and repetitive processes in accounting. Harding ...
Battery-maker Energizer is introducing new packaging it expects to help retailers better organize its products while also being more environmentally friendly.
As Molson Coors evolves from an alcohol beverage company to a beverage company, it joins several CPGs making recent investments in IBP. Early this year, Sketchers also announced it was working with o9 ...
The company is also automating media scheduling, using algorithms to build cohorts and space out activations. Additionally, it has digitalized its production by equipping lines with sensors and ...
As part of the Agile@Scale strategy, which Alan Kleinerman, VP of global disruptive innovation, describes as the bedrock of their multi-year transformation, Kraft Heinz is identifying a number of ...
The drive for innovation has become more crucial than ever in the consumer goods industry. Faced with continued market challenges, staying competitive means anticipating and adapting with a vision for ...