For decades, pharmaceutical companies have shelled out big bucks to broadcasters to place ads between segments. But a pair of ...

Amazon Ads and Roku are teaming on a landmark initiative that will give advertisers access to more than 80% of connected-TV ...

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Content creators are then able to place their ads at these exact moments to maximize viewership and engagement. Google / Youtube In one example, YouTube shows a marriage proposal, which it conside ...

The company says its new ad system will use AI to place ads in videos at “contextually relevant” moments where viewers are most likely to be engaged. YouTube announced the feature on Wednesday ...

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The Federal Trade Commission is considering restrictions on Omnicom and Interpublic to prevent the combined company from ...

The dim outlook comes as advertisers move their dollars to streaming and digital media, where there is less pressure to place ad cash months in advance, which is what upfront bookings represent.

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Content creators are then able to place their ads at these exact moments to maximize viewership and engagement. This new way to wring every last dollar out of monetized videos is, of course ...