Five years before launching Ouai, the cult hair care brand that has since expanded into body and fragrance, founder and ...

Ouai products, including the brand’s leave-in conditioner, are on sale for PEOPLE readers with our exclusive code. The ...

The proof is in the pudding. Here's a picture I snapped four days after my last washday. Save for some frizz and grown-out highlights, I'm happy with how my hair looks. Normally, I wouldn't dare post ...

On top of her work as a stylist for Bella Hadid and Kim Kardashian, Jen Atkin founded her own brand, Ouai, in 2016. Atkin ...

The best shampoos for oily hair give a deep clean without stripping moisture. We rounded up standout formulas to combat ...

I’ve found that OUAI Detox Shampoo really works by lifting away all the buildup from dry shampoo, styling products, and oils. It’s packed with apple cider vinegar, which gives my scalp that ...

It gives “surfer-girl chic,” and it smells really good, too.

Ouai Dandruff Shampoo brings an element of luxury to dandruff-care, and kept my scalp totally free of flakes. Let’s be honest: There’s nothing fun about dandruff. Whether it’s the white ...

This article is part of our series Battle of the Brands, in which we compare category-leading products to their counterparts to determine which are actually worth your money. I tested the two ...

This feels like the ultimate bedroom upgrade,” she concludes. “When I received a PR email about the DedCool x OUAI Melrose Place launch, I knew that I had to try out this fruity, floral ...

Some of them came close; others have failed miserably. Ouai's new Super Dry Shampoo, however, just might be the best of all time. I know that's a bold statement to make, but it's true. I had the ...