One way to make an apology more persuasive is to make it more costly. When apologisers are willing to incur a cost in the form of spending money, effort, or time, their apology is better received.

But apologies work. Research shows that people feel better and are more likely to cooperate again with someone who wronged them if the person apologised. One way to make an apology more persuasive is ...

Advertisement “I understand you're trying to make amends, but I'm not quite ready to accept that right now.” When you’re responding to an apology you don’t want to accept, aim to find a ...