Real-time marketing offers strategic advantages for any multinational company looking to stay relevant and connect ...

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

The Cannes Lions International Festival of Creativity, the world’s premier gathering for the advertising and creative ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Global advertising revenue is expected to grow 6% this year, WPP Media said on Monday, lowering its earlier target of 7.7% ...

Omnicom Media's India chief was frustrated. It was October 5, 2023 and a rival was trying to poach the U.S. firm's client by ...

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.

Despite WARC’s projected 4.0 per cent cut in automotive advertising spend this year (an improvement on the 7.3 per cent ...