Real-time marketing offers strategic advantages for any multinational company looking to stay relevant and connect ...

Mark Abraham, the global personalization leader at BCG, said "consent and security are paramount" in the age of GenAI.

Jess Ling, the EVP of global brand advertising at AmEx, talks about pivoting the company's brand-media partnerships and how ...

As the Cannes Lion Festival kicks off, IPG's media global media investment and intelligence unit Magna is forecasting that ad ...

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

Corsi and DiMeglio are both responsible for leading marketing and growth strategies for their distinct companies. Corsi is ...

Warc’s latest global forecast shows the tech giants tightening their grip on ad budgets even as trade pressures slow spending ...

The media buying giant WPP Media (recently rebranded from GroupM) is downgrading its projected ad revenue forecast for 2025.

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.

At Cannes Lions 2025, US radio broadcasters present new data showing AM/FM radio delivers higher ROI than video, search, and ...

Omnicom Media's India chief was frustrated. It was October 5, 2023 and a rival was trying to poach the U.S. firm's client by ...