The Cannes Lions International Festival of Creativity, the world’s premier gathering for the advertising and creative ...

Jess Ling, the EVP of global brand advertising at AmEx, talks about pivoting the company's brand-media partnerships and how ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.

Global advertising revenue is expected to grow 6% this year, WPP Media said on Monday, lowering its earlier target of 7.7% ...