As the companies see it, advertisers have an insatiable demand for innovative data offerings to measure performance and guide ...

Horizon Media first to leverage integration across national TV buys This partnership expansion addresses the advertising landscape’s growing demand for innovative data offerings to measure ...

NEW YORK--(BUSINESS WIRE)--Today, FreeWheel, a global technology platform for the television advertising industry, and VideoAmp, a media measurement company transforming advertising, announced a ...

FreeWheel and VideoAmp, a media measurement company, have announced a deal to integrate VideoAmp’s advanced audience ...