Rupa Footline, the exclusive socks brand for men, women, and kids from Rupa & Company Limited, is coming up with its bold new identity, an energized attitude, and an exciting campaign that’s set ...

New Delhi: Rupa Footline, the socks brand for men, women, and kids from Rupa & Company, has unveiled a new identity. The brand’s new campaign tagline, “Pahen Liya to Pahen Liya,” is a call ...

Next comes legacy player Rupa Footline, which brings sheer distribution muscle with over 1.5 lakh retail points. But it’s not resting on reach. Instead, the brand has launched emotional ...