A social psychology professor highlights how our daily habits—like wearing headphones or avoiding eye contact—can weaken ...

New data from Edison Research is shedding light on what gets Gen Z media consumers to engage with an audio ad.

This restoration occurs because natural environments contain “soft fascination” elements that engage attention gently without demanding focused concentration. Similar benefits appear from ...

Jess Miles, country manager for ANZ at IAS explores the perception and future outlook of attention measurement and optimisation in digital media. In the digital advertising universe, attention is ...

Whether you’re trying to persuade people to bet on the Euros or sell them toilet paper, grabbing consumer attention is vital… and challenging. This isn’t just about the presumption that our attention ...