The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (Maps), delivering ...

In an era where customer attention is scarce and expectations for seamless interactions are paramount, Airship, the ...

Customer journey maps have emerged as a strategic tool to better model–and maximise–player lifetime values, Uplatform's Dina ...

The fusion of AI, cloud computing, and marketing has created a new era of personalization, offering unprecedented ...

Market Overview: The offline navigation system market in Vietnam is experiencing notable growth, driven by factors such as increased smartphone adoption, the need for reliable navigation in areas with ...

The results provide a good understanding of how usage is affected by environmental, structural and customer features. The analytics yield productive results for a small region, and perform well in ...

His research reveals how artificial intelligence is reshaping customer segmentation, turning a once-static process into a dynamic and predictive strategy that prioritizes personalization, efficiency, ...

It's been a while since any part of Massachusetts has been able to make the claim that it is drought-free. But Central Massachusetts is now officially drought free, according to Energy and ...

The Brand Auditors has enhanced its Brand Audit Services with AI-powered customer segmentation, enabling mid-sized and large companies to identify key audience groups, tailor messaging based on ...