Customer journey maps have emerged as a strategic tool to better model–and maximise–player lifetime values, Uplatform's Dina ...

Customer segmentation is crucial for focused, cost-efficient marketing. How do you go about building out your segments? It all starts with data. Let us start with a simple example that we can all ...

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

This project leverages clustering algorithms for customer segmentation, a vital aspect of business analytics and marketing. By segmenting customers into distinct groups based on their behavior or ...

This project performs a comprehensive customer segmentation analysis on a transnational online retail dataset spanning three years (2009, 2010, 2011). The primary goal is to identify distinct customer ...

His research reveals how artificial intelligence is reshaping customer segmentation, turning a once-static process into a dynamic and predictive strategy that prioritizes personalization, efficiency, ...

That’s where market segmentation services work to empower marketers. Using smart market segmentation services, one can deliver hyper-targeted, relevant messaging that actually converts. In this post, ...

The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (Maps), delivering ...