The new color palette, which expands the already characteristic purple with two complementary shades, and the update of the now lighter and versatile typography, illustrate the brand's visual ...

Great design isn’t just decoration—it’s strategy made visible; from logos to social media posts, every visual element sends a message about what brands stand for.

R/GA led the creation of TPG’s new visual identity, which features a sleek lowercase logomark and a more vibrant purple. In the corner sits a dynamic dot that comes to life in motion.

Eurovision Song Contest die-hards may tune in for pop ballads, diamantes and douze points but the international music competition’s visual identity is an equally integral part of the annual ...