but that does not mean this new technology could not be leveraged by commerce brands to engage consumers in a new way. From 2015-2020, both mobile and static AR/VR are forecast to coexist with ...

Have you ever wondered if VR is bad for your eyes? Here's what experts have to say about virtual reality headsets.

For the price, the Quest 3S is unquestionably a better value than the Quest 3, and a better choice for most gamers, ...

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VR gives marketers the opportunity to create ‘on brand’ worlds. In most instances, AR enhances the customer experience only visually - like, placing furniture in a room or virtually trying on ...

We got another tease about the upcoming Samsung VR headset at Galaxy Unpacked. It looks like an Apple Vision Pro, and that's not the direction I was hoping for.

But retailers are using technology to fight back. Smart shopping in the form of augmented reality (AR) and virtual reality (VR) is beginning to make a difference to the way consumers feel about high ...