Undercover marketing hasn't eclipsed the old-fashioned kind, but it's growing. And if you think you haven't run into an undercover marketer yet, well, that's the point. ...

Undercover marketing seeks to influence buying decisions without tipping off the consumer about the manipulation. Also labeled buzz, guerrilla marketing or stealth marketing, these tactics take ...

Pepsi is making another pitch as the superior soft drink pairing with burgers with new “Undercover Cups” stunt videos, per details shared with Marketing Dive. The guerilla-style marketing sees Pepsi ...

Japan to crack down on stealth marketing, target all media By MIHOKO TERADA/ Staff Writer. December 25, 2022 at 17:49 JST ...

At a bar, you overhear a group of people raving about a new herb-laced energy drink. They're young, well-dressed and seem to be having a good time. "You've got to try this stuff," one of them urges.

Sportswear maker Brooks Running uses undercover marketing effort to protest IOC rule that bars non-Olympic sponsors from ambush marketing around the Rio Games.

Sep 10, 2021 14:00:00 There is a ruling banning undercover marketing on SNS, but it is also pointed out that 'influencers have been given a loophole' ...

Undercover Marketing Uncovered. By Rebecca Leung. July 22, 2004 / 2:13 PM EDT / CBS 60 Minutes has a report on some covert operations being conducted right ...