Uncle Ben's Rice will change its name to Ben's Original and remove the image of a smiling, grey-haired black man from its packaging. The change follows through on a pledge its owner Mars Food made ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...

Lately there has been a push for brands to be more inclusive, and it appears that Uncle Ben’s Rice is keeping up with the times by changing the name of the product to Ben’s Original.

The transition from Uncle Ben’s to Ben’s Original comes amid a broader movement about racial equality and heightened criticism of brands with origins rooted in racial stereotypes.In June, the ...

Mars Food is changing the name of its Uncle Ben’s rice products to Ben’s Original, after widespread anti-racism protests renewed the focus on companies that for decades used racial images to ...

first branded the rice product as the Original Converted Brand Rice in 1942. The name was then changed to Uncle Ben’s Original Converted Brand Rice in 1947. Uncle Ben was the name of a fictional ...

Uncle Bens becomes the number one packaged long grain rice in the US in 1952. In 1988 Uncle Ben’s introduces its Boil-In-Bag line with pouches following in 2004. BAN FROM UNCLE ...

The company that makes some Uncle Ben’s products says it is recalling bags of flavored rice after people developed flushing and rashes after eating one of the rice varieties. The affected ...

first branded the rice product as the Original Converted Brand Rice in 1942. The name was then changed to Uncle Ben’s Original Converted Brand Rice in 1947. Uncle Ben was the name of a fictional ...

Earlier this year, the Uncle Ben’s rice brand announced it would change its name, acknowledging its racist association. The company is also committing to community outreach in food insecure areas.