Mars has announced it is time for the Uncle Ben brand to “evolve.” The brand is reportedly named for a Houston rice farmer, who never had any involvement with the company. The image of Uncle ...

Uncle Ben’s, famous for delivering the highest quality rices for more than a half century, is keeping up with the times with the introduction of a new product — Rice Bowls. Just six minutes ...

(CNN) – Uncle Ben’s is no more. The rebranded rice is now available on store shelves nationwide as Ben’s Original. Last year, Mars Food announced it was overhauling the name and image ...

(CNN) – Uncle Ben’s is no more. The rebranded rice is now available on store shelves nationwide as Ben’s Original. Last year, Mars Food announced it was overhauling the name and image because it was ...

Next time you visit the rice aisle at your local supermarket, you might notice that one of the products you're used to seeing looks a little bit different. The brand formerly known as Uncle Ben's ...