资讯

The New York Times4 年
Uncle Ben’s rice products will be rebranded as Ben’s Originals.
The face that has appeared on the box of rice since the 1940s is that of Frank Brown, the headwaiter at an exclusive Chicago restaurant who agreed to pose for the portrait. The image of Uncle Ben ...
ABC News4 年
Uncle Ben’s will now be known as Ben's Original
This image provided by Mars Food shows ... offer everyone a seat at the table." The portrait of "Uncle Ben's" is portrayed on a box of rice, June 18, 2020 in Jackson, Miss. Rogelio V.
CBS News4 年
Uncle Ben's rice getting new name — Ben's Original
Mars had announced in the summer that the Uncle Ben's brand would "evolve." Since the 1940s, the rice boxes have featured a white-haired Black man, sometimes with a bow tie, an image critics say ...
al.com4 年
Uncle Ben’s now has new name after image dropped by Mars; Here’s when it debuts
Three months after it was announced Uncle Ben’s would re-brand and re-package because of racial bias, Mars Inc. announced Wednesday the rice brand ... deciding on an image to accompany the ...
CNN4 年
Uncle Ben’s has a new name: Ben’s Original
The transition from Uncle Ben’s to Ben’s Original comes amid a broader movement about racial equality and heightened criticism of brands with origins rooted in racial stereotypes.In June, the ...
Cleveland.com4 年
Like Aunt Jemima, Uncle Ben’s is getting a new image, too
CLEVELAND, Ohio -- Uncle Ben’s will undergo a rebrand, Mars, the owner behind the line of rice products ... The company, however, kept using the same image, though on some products, Uncle ...
BBC4 年
Uncle Ben's rice changes name to more 'equitable' brand
Uncle Ben's Rice will change its name to Ben's Original and remove the image of a smiling, grey-haired black man from its packaging. The change follows through on a pledge its owner Mars Food made ...
Yahoo Finance4 年
Uncle Ben's rice has a brand new name: Ben's Original
Packaging with the new name will hit stores next year. Image: The Uncle Ben's rice brand is getting a new name: Ben's Original. (Mars / AP) “We listened to our associates and our customers and ...
The Scotsman4 年
Uncle Ben’s rice is being rebranded - here’s why
Uncle Ben was the name of a fictional character, first used in 1946, as a reference to an African-American Texan rice farmer. However, the company said the image used on the Uncle Ben packaging ...
edinburghnews.scotsman.com4 年
Uncle Ben’s rice is being rebranded - here’s why
Uncle Ben’s rice is changing its name due to criticism regarding racial stereotyping. The image used on the packaging is also to be updated. But who was Frank Brown, the real person featured on ...
The Sun4 年
Uncle Ben’s rice changes name on packets to ‘Ben’s Original’ to avoid racial ...
The name was then changed to Uncle Ben’s Original Converted Brand Rice in 1947 with the image of the Uncle Ben character on the packaging. Uncle Ben is a fictional character whose name was first ...