CLEVELAND, Ohio -- Uncle Ben’s will undergo a rebrand, Mars, the owner behind the line of rice products ... The company, however, kept using the same image, though on some products, Uncle ...

This image provided by Mars Food shows ... offer everyone a seat at the table." The portrait of "Uncle Ben's" is portrayed on a box of rice, June 18, 2020 in Jackson, Miss. Rogelio V.

Mars had announced in the summer that the Uncle Ben's brand would "evolve." Since the 1940s, the rice boxes have featured a white-haired Black man, sometimes with a bow tie, an image critics say ...

Three months after it was announced Uncle Ben’s would re-brand and re-package because of racial bias, Mars Inc. announced Wednesday the rice brand ... deciding on an image to accompany the ...

An iconic rice brand is hitting shelves with a new name and revamped packaging. The first Ben’s Original products are now available at retailers throughout the country in the place of Uncle Ben ...

The Uncle Ben’s brand was established in the 1940s and originally named for a “legendary” Texas rice farmer, according to an archived page on its website. The portrait long used on the box ...

The face that has appeared on the box of rice since the 1940s is that of Frank Brown, the headwaiter at an exclusive Chicago restaurant who agreed to pose for the portrait. The image of Uncle Ben ...

Earlier this year, the Uncle ... named Uncle Ben, but the brand’s image — a Black chef named Frank Brown — and marketing still drew on the historical labor of Black men as rice growers ...

Uncle Ben's rice has undergone a rebranding. Mars Food on Wednesday announced it's removing the image from the packaging ... awards season, the box office, major movie franchises and Hollywood ...

The company behind Uncle Ben’s rice has officially rebranded the food ... be called Ben’s Original and will no longer feature an image of an African-American man on its boxes, parent company ...

Uncle Ben’s rice may be getting a new logo after Quaker Foods announced it would be changing the name and image on its Aunt Jemima brand in a bid to “make progress toward racial equality.” ...

NEW YORK (AP) — The Uncle Ben’s rice brand ... Since the 1940s, the rice boxes have featured a white-haired Black man, sometimes with a bowtie. Critics have said the image evoke servitude.