"If that block letter C is there, people know that's UC Berkeley." University officials say the B is not their new logo. They say the B monogram is only intended for small spaces where the full ...

UC Berkeley revealed an updated logo May 21, causing online controversy, including a Change.org petition that garnered more than 3,500 signatures to reverse the campus’s rebrand. The logo change ...

While scrolling through social media, some users may have noticed that UC Berkeley’s logo changed on Tuesday for the first time in more than a decade. A yellow letter “B” in a serif font ...

UPDATE: An earlier version of the story said that this would be University of California, Berkeley's new logo. While it will be officialy used by the UC system, Berekely has not adopted the logo ...

Good video, lackluster logo.’ Others questioned the university’s need to rebrand. ‘To have this as a symbol for our campus is an insult,’ John Lee of Berkeley wrote on the petition. ‘UC ...

Cal? UC Berkeley? Cal-Berkeley? Or the official-sounding, University of California, Berkeley? In the Bay Area, we’ve grown accustomed to hearing that giant university in the city of Berkeley go by a ...