Tired of overthinking your logo? For most businesses, the relentless pursuit of a clever pictorial mark is a distraction from the single most powerful branding tool you have: your font. A typographic ...

1: Paul Rand – The Master of Modern Logos. Paul Rand was one of the foremost pioneers in logo design. His innovative, minimalist aesthetic profoundly influenced contemporary graphic design and shaped ...

Forget the stale blues, reds, and sans serif fonts among the slew of traditional political signage. For Zohran Mamdani’s splashy — and successful — mayoral primary run, the 33-year-old Democratic ...

Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

Following the reports of a $3 billion acquisition by OpenAI, Windsurf is showing off a new logo courtesy of Metalab.

Landor has created a new brand identity to position Pearson as a lifelong learning company. “Today, we are known as an educator textbook company, and we’re on a mission to change ...

The smartest brands don’t chase trends – they evolve like ecosystems, organically and intentionally. They explore their DNA, ...