Banners rarely work alone. They often complement other marketing tools like flyers, social media, email campaigns, and ...

The reason is obvious: users are bombarded with excessive amounts of advertising on websites and eventually develop indifference towards them. Other research has found that users have not only ...

Nowadays banner ads get on average 0.2% CTR meaning for every 1,000 ads that are served up only 2 people click on them. ... Advertising Tech, Internet advertising, online advertising, TC.

Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. Dan has been honored as an AdAge “Media Maven” and was recently named to the Forbes ...