As we contemplate the legal precedents that shape modern cinema ... moments like this intro are key in maintaining its brand, and thereby its market. THX’s whole business model is that the ...

This time around THX built the intro to feature 4K video as much as audio as it will be available to theaters that are THX Certified Cinema partners. To make the trailer immersive online ...

Instantly recognizable to movie buffs and audiophiles, THX Deep Note is the iconic sound played before DVD/Blu-ray movies and on cinema theaters with the proper certification. For many of us ...

THX has been the gold standard for cinema sound since the 80s ... scaring the hell out of little kids in the process. Its OTT intro sequences are remembered fondly by cinephiles, roasting you ...

THX will debut its premium large format brand called THX Ultimate Cinema this spring or summer, it announced. It features a dual-laser 4K Barco projectors and a THX-certified 7.1 immersive sound ...

On March 28, the company announced that its first THX Ultimate Cinema will be open to the public at Los Angeles’s Regency Westwood Village Theatre later this year. THX Ultimate Cinema is being ...

THX Ultimate Cinema, a new premium large format brand, will launch at the Regency Westwood Village Theater. By Carolyn Giardina Tech Editor The first THX Ultimate Cinema — a new premium large fo ...

It plans to launch a premium large format brand, called THX Ultimate Cinema, by spring or summer, it announced. While IMAX is most commonly associated with huge screens and immersive sound systems ...