Austrian-based Swarovski introduced their first rifle scope in 1959, and they’ve been at the forefront of crafting scopes for American hunters. Their new Z5+ rifle scopes are a perfect example.

Crocs is collaborating with Swarovski for a new two-shoe footwear project releasing soon. The Swarovski x Crocs collab will include a new variation of the beloved Classic Clog and the chunky Bae Clog.

“Dammit Wes,” a friend of mine shouted after I handed him my Swarovski binoculars for the ... The more magnification an optic has, the less light reaches your eyes through it.

There’s so much technology in this 10×32 binocular that it’s easy to forget that its core is a very good observational optic. It is built around excellent glass, and has the velvety controls and ...

Swarovski Optik is not the type of company one would expect to see at the Consumer Electronics Show, and yet this year they introduced one of the event’s most peculiar gadgets. The 75-year-old ...

The AI-supported binoculars can take photos and videos AX Visio was designed by renowned industrial designer Marc Newson The birding tool can be customized through the Swarovski Optic Outdoor App ...

With that in mind, I’ll tell you that the Swarovski Optic AX Visio binoculars that showed up at CES 2024 made me want them immediately. Inexplicably. The ability to identify thousands of birds ...

To function fully, it needs no signal from anything whatsoever. Of course, Swarovski optics aren’t cheap, think $3,000 or more, and neither is the AX Visio. With an MSRP at about $5,330 ...

Now sports optics manufacturer Swarovski Optik has cooked Merlin smarts into a pair of high-end binoculars to name birds and other critters at the touch of a button. "The AX Visio is not only a ...

One of them is the Swarovski Optix AX Visio – the ... a great all-rounder with next-level optics The Celestron Nature DX ED 12x50 binoculars take travel, dawn safari drives and late-night ...

These Marc Newson-designed Swarovski Optic AX Visio binoculars look and feel like standard high-end binos, but when I trained them on a nearby avian (actually, a cardboard cutout on the top of a ...