Squishmallows aren’t just a one-and-done purchase. They’re collectible, meaning there are seasonal, festive, and rare plushie ...

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Berkshire Hathaway tapped into the viral toys’ popularity through its investment in Alleghany Corporation, the parent company ...

A popular item loved by both adults and kids has been spotted in a budget retailer – and the affordable price tag has everyone talking.

Fast food chain McDonald's is bringing back Squishmallows toy collectibles as Happy Meal prizes after two years.

More Pokemon Squishmallows are on the way, with Torchic and another variant on the Pikachu plush showing up online.

Squishmallows are a brand of soft, plush toys known for their squishy and huggable design, often featuring a variety of characters and animals. Meals will include one of a dozen different toys ...