Five Below credits Invent.ai, Squishmallows, and a new CEO for making it “the cool store for kids, the yes store for parents.

Rise and shine, BroadwayWorld! It is  June 18, 2025 and it's time to catch up on all of the theatrical happenings you may have missed in the last 24 hours.

A popular item loved by both adults and kids has been spotted in a budget retailer – and the affordable price tag has everyone talking.

Squishmallows aren’t just a one-and-done purchase. They’re collectible, meaning there are seasonal, festive, and rare plushie ...

Squishmallows, the popular stuffed toy product, has confirmed a second wave of Wicked-themed plushies, due to be released ...

The cult-favourite plush toys, which typically retail for $15 or more at department stores, have quietly landed in select Reject Shop locations across the country, prompting a frenzy from fans eager ...

Fast food chain McDonald's is bringing back Squishmallows toy collectibles as Happy Meal prizes after two years.

ViVi, LiLi, GiGi, and ZuZu are ready to join the plush squad. This wide-eyed lineup of baby doll plushies is as adorable as it is sassy. Dressed in cozy, colorful onesies, the dolls bring some big ...

Berkshire Hathaway tapped into the viral toys’ popularity through its investment in Alleghany Corporation, the parent company ...

The sale price of 40cm Squishmallows at Big W is $14, with other 25cm options on sale for $19, and 19cm buys for $8 - still more than the 30cm toys will set you back at The Reject Shop.