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Pokemon fans can grab new exclusive Squishmallows plush toys themed after Torchic and Pikachu at the Pokemon Center.

Fast food chain McDonald's is bringing back Squishmallows toy collectibles as Happy Meal prizes after two years.

Squishmallows aren’t just a one-and-done purchase. They’re collectible, meaning there are seasonal, festive, and rare plushie ...

Berkshire Hathaway tapped into the viral toys’ popularity through its investment in Alleghany Corporation, the parent company ...

Five Below credits Invent.ai, Squishmallows, and a new CEO for making it “the cool store for kids, the yes store for parents.

Squishmallows, the popular stuffed toy product, has confirmed a second wave of Wicked-themed plushies, due to be released ...

The cult-favourite plush toys, which typically retail for $15 or more at department stores, have quietly landed in select Reject Shop locations across the country, prompting a frenzy from fans eager ...

More Pokemon Squishmallows are on the way, with Torchic and another variant on the Pikachu plush showing up online.

A popular item loved by both adults and kids has been spotted in a budget retailer – and the affordable price tag has everyone talking.