Ringer said downtown Springfield’s I-55 signs are is part of an overall update of marketing for the area. DSI also is working on a new logo and branding campaign, though the signature ...

Blue "attractions" signs along Massachusetts highways are intended to inform tourists and locals of the city's offerings, but ...

The project also includes a new logo for the area that was ... Possible locations for the signs include: * Old Keene Mill Road, near Springfield Plaza * Backlick Road, near Brookfield Plaza.

SPRINGFIELD — In an effort to create ... entire college community may use moving forward. The new logo replaces a hodgepodge of signs that have been used on campus with a clearly identifiable ...

For the first time in a quarter century, Springfield Public Schools has a new logo. The image is an open, blue door. The visual brand, a symbol used to promote public identification, was revealed ...

It might be Waffle House, Shell, Motel 6 or Buc-ee’s, if you are in the Springfield area. Every few dozen miles or so, you might see a sign covered in logos you have never seen before.