Asda needs to “dig down into its soul” and reshape its pitch to customers if it wants to tackle the rising threat from the likes of Aldi and Lidl following a rollercoaster 2024, analysts have warned.

ASDA'S amusing Christmas advert tease features one of the world's most iconic jazz and soul singers. The multi-platinum-selling global superstar Michael Bublé, has been confirmed as the star of ...