A logo must be simple, memorable, timeless, appropriate and versatile, but at the same time conjure up the feeling you want your target audience to associate with your business. Successful ...

Your logo should be simple and should not compete with other company logos. You don't want to roll out an ad campaign with a big yellow "M" that consumers might possibly confuse with McDonald's ...

Auto makers live and die on the strength and reputation of the brand icons that decorate their vehicles. Sometimes, ...

I swear it’s so hard to make your brand stand out these days. A few months back, I thought about starting my own “home-made ...

The new HPE rebranding features updated typography and colors for the new HPE logo that includes the signature HPE green ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Google has updated the Bottom Corner Logo is now simply “Google Maps” instead of the old logo, making the style so innovative.

(Trent Nelson | The Salt Lake Tribune) An LLTJ sticker (Long Live Ty Jordan) on the helmet of Utah Utes offensive lineman ...

We all recognize that iconic logo, but it wasn't always a classic cherry color. Here’s the real reason why the Coca-Cola logo ...

Several years after their last major rebrand, Zee and its channels and properties are reinventing themselves, by moving away ...

Apple has definitely built up quite a compelling ecosystem around the Apple Watch. Between all of its fitness challenges, ...

The Tampa Bay Chamber Foundation is using tools like its Minority Business Accelerator (MBA) program to help local ...